Paul Rand (August 15, 1914 – November 26, 1996), born Peretz Rosenbaum, was an American graphic designer, best known for his corporate logo designs. Rand was educated at the Pratt Institute (1929–1932), and the Art Students League (1933–1934). He was one of the strongest proponents of the Swiss Style of graphic design in America. From 1956 to 1969, and beginning again in 1974, Rand taught design at Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972. He designed many posters and corporate identities, including the logos for IBM, UPS, Westinghouse and ABC. 
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