Don Norman

Don Norman has a background in both engineering and the social sciences, with both
academic and industrial experience. He is currently Professor of Computer Science at
Northwestern University and Professor emeritus at the University of California, San Diego. He is active as co-founder and principal of the Nielsen Norman group, happily engaged in advising numerous companies on products and services for consumers. He was an Apple Fellow and Vice President of the Advanced Technology Group at Apple Computer, and an executive at Hewlett Packard and UNext (Cardean University), a distance education company. (From Don Norman's Website, adapted)

Currently, Norman is working on "Emotional Design," which is also the title of his forthcoming book. He is developing a three-level theory of affect that has impacts on the design of "pleasurable" products.

Norman received the ACM CHI (Computer Human Interaction) Lifetime Achievement Award in 2002.

Don Norman's home page: http://www.jnd.org/